When you are looking for a professional who can assist you in pricing, listing, and selling your home, you need to have a different set of priorities than when you are trying to buy your first house. If you are hiring a listing agent, here are some of the most common mistakes that you need to avoid.
They have no idea of the challenge they are about to face.
You are not searching for a new friend or an agent who has the time and patience to deal with your cranky wife or husband. Selling a home as fast and at the best price possible needs more of negotiations and marketing skill instead of interpersonal skill. So when you are looking for a listing agent, you need to make sure that he or she has a strong and well documented track record of getting the results you need. He or she must have a well thought out plan and possess a proactive and strong personality.
They fail to understand their responsibilities.
Once sellers have had a bad home experience, most of them have seen their houses lagged in the market and sometimes old for a price that’s way below the expected cost. There are instances when the listing agent can’t be blamed. It might be due to a failed marketing strategy, there were no photos provided when the house was listed online, or the property may not have been exposed fully to the market. But in most cases, the fatal flaws are due to the decisions made by the seller or the seller did not follow the advice of their agent.
They failed to ask for the right data or didn’t ask at all.
When you are talking to a listing agent, always focus on what’s important – selling your house. Do not allow for your discussion to get so derailed that you forget to ask for and check the most important crucial data points. A few of the things you need to ask for should include the number of other listings he or she currently have, the number of homes your property will be competing with, as well as the average list price to sale price ratio they can accomplish for their listings, and the number of days their latest listings have remained on the market before it was sold.
They don’t check references.
Just like all the other items on the list that are often omitted, potential listing agents usually give references to sellers. However, only a few sellers actually call and check them. You can list down questions you want to ask or you can ask their references about their experiences when they worked with the listing agent Myrtle Beach. We all know that most listing agents will give you a list of references who will tell good things about them. So, you have to be sure to ask them to elaborate their answers.
They Don’t Read The Contract
There are cases when sellers become frustrated with their listing agent and they wind up wanting to cancel their relationship only to discover that they cannot do so because they have signed a contract that locks them into it for a decade. Having said that, there are agreements that stipulate terms where in the seller is responsible for paying the commission of the agent when the seller gets an offer that meets specific criteria or when the seller ends up finding the buyer on their own. What does this mean? Sellers have to read the listing agreement before signing it. Ask the agent to explain everything to you and don’t sign it until you understand every last detail of it.
If you are looking for a listing agent, be sure to work only with the best. Call Full Potential Real Estate now.
Full Potential Real Estate, LLC
Myrtle Beach, SC 29577